Sledgehammer - Peter Gabriel

The video for sledgehammer has been done in stop motion using various ways of using stop motion, such as most of it having been done using photographs, but also using clay. The video is used to help describe what he is singing about in the song by making visual references to specific words he's used such as when he says fruit his face is transformed into being made of fruit and when he says sledgehammer his head made of ice is smashed by a sledgehammer. This video is aimed at being amusing to a wide audience of people by having a gimmicky style which is not commonly used.